Case Study: Crafting Events with Purpose
Challenge:
Miller Harris sought to create an exclusive, immersive event that would introduce their Stories collection in a luxury setting.
Solution:
We curated an elegant, multisensory event at Krasota, a luxury venue renowned for its sophisticated ambiance, to highlight the uniqueness of Miller Harris' fragrances.
The event began in the welcome area offering guests signature cocktails and appetizers inspired by the collection with waiters telling stories inspired by the scents.
Guests were then escorted into main dining room,to enjoy the immersive dining show. Branding was seamlessly integrated with Miller Harris’ logo displayed on tables, menus, and the bar. A 360- immersive brand video in the main dining rooom before the show added an extra layer of engagement, reinforcing the connection between the brand and the experience.
The evening concluded on the terrace, where guests enjoyed dessert while mingling with the Miller Harris team, including the brand manager and perfumer, in a relaxed and engaging setting with the iconic burj Khalifa in the background.
Results
The event successfully created a memorable, immersive experience that showcased Miller Harris' exquisite craftsmanship in a luxury environment. Guests were not only introduced to the brand’s Stories collection but also connected with the essence of the fragrances through thoughtfully curated moments. The seamless integration of branding and the luxury setting reinforced the premium positioning of the Miller Harris brand, leaving guests with a lasting impression of sophistication and sensory delight.